In the last few years, sustainability has become a huge buzzword within many industries, and Bollywood is no exception. Rarely do they think about luxurious and wealthy items. However, many Bollywood stars are using their influence positively by becoming eco-friendly ambassadors for the Sustainable fashion industry. They don't just look good on the red carpet; they are making a real impact on the environment by selecting sustainable fashion while supporting ethical fashion brands.
Bollywood’s Shift Toward Sustainable Fashion
Sustainable fashion is clothing without causing minimal harm to the environment. The use of sustainable materials, issues on fair labor, and less waste in production processes are included. Sustainable fashion has turned out to be not just a trend for many Bollywood personalities; it is their lifestyle. With the conscious, environmentally-friendly fashion direction, these Bollywood celebrities have set a good example before millions and have influenced the fashion industry.
1. Priyanka Chopra Jonas: The international representative of sustainable fashion.
Being a well-known actress, She is also a vocal environmentalist, known for her beautiful fashion sense and support of environmentally conscious brands. She has been seen wearing a variety of eco-friendly apparel.
In interviews, Priyanka has shared that she selects clothing with minimal environmental impact and promotes designers who are committed to ethics. Through her social media platform, she inspires followers to think more sustainably about their fashion choices while demonstrating that style can be both glamorous and responsible.
2. Kangana Ranaut - Local and Ethical skill Ambassador
Kangana Ranaut is another Bollywood star who promotes sustainable fashion. She is seen wearing handicrafts and other traditional clothing. Kangana is an advocate for Indian textiles and quality. She also posted on Instagram sharing that she wanted to encourage Indian products and fashion. She believes that people should get back to traditional Indian fabrics, support local artists, and buy local.
Her endorsement of the Make in India program has helped her wear an assortment of green and hand loomed apparels that not only promote ecological and sustainable ways but also represent India's cultural richness. In this context, Kangana promotes wearing green by showing people how their dressing affects the local environment.
source: The Indian Express
3. Dia Mirza: Green Activist and Advocate for Sustainable Fashion
Dia Mirza, an actress and UN Environment Goodwill Ambassador, is a huge supporter of environmental issues. However, Dia Mirza has spoken out about more than just her acting career. She has also been a strong supporter of sustainable fashion. She mostly wears organic cotton, hemp, and other biodegradable materials and encourages designers who share environmental values.
Dia's sustainable style journey stems from her vast knowledge about the environmental effect of the fashion industry. She advocates for circular fashion-the practice of recycling, reusing, and repurposing clothing, not for landfills. Her outfit is a blend of local Indian designers and sustainable fashion brands, all of which were picked for their sustainability and ethics.
source: elle
4. Alia Bhatt: Ethical Fashion Becomes Mainstream
Alia Bhatt is another Bollywood star who shows concerns about the sustainable fashion industry. She is known for her simple beauty and fashionable style. Alia mostly goes for several sustainable clothing brands.
Alia has been collaborating with designers to promote the concept of slow fashion, which prioritizes quality over quantity. She regularly talks about the need for responsible buying and encourages her fans to invest in clothing that lasts longer and has a lesser carbon footprint. The public persona of Alia as a fashion icon is the ideal platform through which she can pass on the message of sustainability to younger generations that are increasingly becoming conscious consumers.
source: pretty as you please
5. Sonam Kapoor Ahuja: Fashion's Green Advocate
Sonam Kapoor Ahuja has long been regarded as one of Bollywood's fashion icons. Sonam has been a pioneer in promoting eco-friendly fashion, from dressing in vintage items on the red carpet to working with sustainable brands.
She mostly collaborates with designers who use sustainable fabric material. This comes out in Sonam as she not only expresses her love for fashion but her support for reducing waste and slow fashion. She has even pushed for upcycling a lot and often has upcycled or altered outfits.
source: the brand daddy
Conclusion: The Growth of Sustainable Fashion in Bollywood.
As we can see bollywood stars are setting an example for a responsible, ethical, and environmentally conscious fashion industry. They inspire a lot of people and their fans by advocating for sustainable practices, encouraging local handicrafts, and dressing sustainably. Many people look to these actors for fashion inspiration.
They're making style statements while doing good to the earth as well by embracing sustainable style. These Bollywood stars are contributing to a global movement that makes it seem to care more about the environment than to follow the fast-fashion craze by making these fashion statements. Bollywood will definitely have an important role in setting the future direction of sustainable fashion as the industry grows. Therefore, their initiatives show how making the right decisions and looking good go hand in hand with doing good.
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- Pranjal Mhatre